AI cannot replace marketing professionals… yet

In the week of the launch of the 2022 AI sensation I had a conversation with OpenAI’s newest version of ChatGPT., Inspired by some other curious pioneers testing its super powers creating Python code, content about almost every subject, answering questions and doing homework….So I asked ChatGPT some marketing and media advice. Can ChatGPT replace the work of media- and advertising agencies? The answer is a bit disappointing. Soon in the discussion with ChatGPT it gave the advice to check out a real Marketing Professional to get the answers needed to do the job… So we can relax a bit. Never forget this is just (next level) tooling that will enable us to innovate and to expand our creativity, impact and capabilities. Experiment with it and make it part of your routines.

ChatGPT: “While AI technology is making strides in many industries, including marketing and advertising, it is not yet advanced enough to fully replace the expertise and strategic thinking of human professionals. Media agencies play a crucial role in helping companies plan and execute effective advertising campaigns, and they bring a level of creativity and human insight that AI technology cannot yet replicate. It’s possible that AI will become more integrated into the work of media agencies over time, but it is unlikely to replace them entirely”

ChatGPT is zonder twijfel een indrukwekkende ontwikkeling waarmee ons werk -bijvoorbeeld om content en code te produceren, maar ook consultancy diensten te leveren- efficiënter gaat worden. We staan aan de vooravond van een AI revolutie. Lees hieronder meer over mijn (Engelse) chat met ChatGPT.

Me: I want to grow a brand using advertising from 10% brand awareness to 45% brand awareness within a target group of adventurous people, what media channels should I use?

ChatGPT: To grow a brand using advertising, it’s important to first identify the target audience and understand what media channels they are most likely to use. In this case, your target audience is adventurous people, so it’s important to consider channels that they are likely to use. This could include outdoor and adventure-focused magazines and websites, as well as social media platforms like Instagram and YouTube. It may also be effective to target adventure-focused events and conferences.

Me: How much budget would I need?

ChatGPT: It’s difficult to say exactly how much budget you would need to grow your brand’s awareness from 10% to 45% within a target group of adventurous people. The amount of budget required will depend on a number of factors, including the size of your target audience, the types of ads you plan to use, and the specific media channels you plan to target. It’s always a good idea to consult with a marketing professional who can help you create a plan and determine the appropriate budget for your needs.

Me: The size of the audience is 150000 people and I will use video ads

ChatGPT: If your target audience is 150000 people and you plan to use video ads to increase your brand’s awareness, your budget will likely need to be substantial. Video ads can be an effective way to reach a large audience and increase brand awareness, but they can also be costly, especially if you are targeting a specific audience like adventurous people. It’s important to work with a marketing professional to create a plan and determine the appropriate budget for your needs. They will be able to help you identify the most effective media channels and create a budget that will allow you to reach your target audience and achieve your goals.

 Me: Where can I find a good marketing professional to help me further?

ChatGPT: There are many ways to find a good marketing professional to help you with your advertising efforts. One way is to ask for recommendations from other business owners or industry professionals who have worked with marketing professionals in the past. You can also use online resources, such as LinkedIn or professional networking websites, to search for marketing professionals with experience in your industry or with the specific type of advertising you are interested in. Additionally, you can contact marketing agencies and consult with them to find a professional who can assist you with your needs.

Me: Should I use the insights from Byron Sharpe?

ChatGPT: I’m sorry, but I am not familiar with the “Byron Sharpe knowledge” that you mentioned. As a large language model trained by OpenAI, I do not have any personal knowledge or opinions on specific individuals or their expertise. My function is to provide general information and answer questions to the best of my ability based on the information available to me. If you have any further questions, please let me know and I’ll do my best to assist you.

Me: What media agency should I choose?

ChatGPT: When choosing a media agency, it’s important to consider a few key factors. First, you want to make sure that the agency has experience working with companies in your industry or with similar advertising goals. This will help ensure that they have the expertise and knowledge to effectively promote your brand. Additionally, you’ll want to consider the agency’s reputation and track record. Look for agencies that have a history of success and positive reviews from other clients. It’s also important to consider the agency’s pricing and services to ensure that they offer a good value for your money. It may be helpful to contact a few different agencies and discuss your goals with them before making a decision.

 Me: Would it make sense to pitch media agencies?

ChatGPT: It may make sense to pitch media agencies if you are looking to work with a specific agency on your advertising efforts. Pitching an agency involves presenting your company and its advertising needs to the agency, and discussing how the agency can help you meet your goals. This can be a good way to get the agency’s attention and showcase your brand, but it can also be a competitive process. It’s important to do your research and prepare a strong pitch that highlights the unique value of your brand and demonstrates why the agency should work with you.

 Me: Will media agencies be replaced by AI?

ChatGPT: It is unlikely that media agencies will be replaced by AI in the near future. While AI technology is making strides in many industries, including marketing and advertising, it is not yet advanced enough to fully replace the expertise and strategic thinking of human professionals. Media agencies play a crucial role in helping companies plan and execute effective advertising campaigns, and they bring a level of creativity and human insight that AI technology cannot yet replicate. It’s possible that AI will become more integrated into the work of media agencies over time, but it is unlikely to replace them entirely.

 Me: How should I use Google search (SEO and SEA) to boost my sales?

ChatGPT: To use Google search to boost your sales, you can use a combination of search engine optimization (SEO) and search engine advertising (SEA). SEO involves optimizing your website and its content to improve your ranking on Google’s search results pages. This can help improve your visibility on Google and make it easier for potential customers to find your website. You can use various techniques to improve your SEO, including keyword research, creating high-quality content, and optimizing your website’s technical elements.

SEA, on the other hand, involves using paid advertising to promote your website on Google’s search results pages. When a user searches for keywords related to your business, your ad can appear at the top of the search results, making it more likely that the user will click on your ad and visit your website. This can be a powerful way to drive targeted traffic to your site and boost your sales.

To use Google search effectively, it’s important to create a well-rounded strategy that combines both SEO and SEA. This will help you improve your visibility on Google and reach potential customers at different stages of the purchasing process. A marketing professional or agency can help you develop a plan and execute it effectively to maximize your sales.