

DATA DRIVEN DECISION MAKING
We reveal the data needs, challenges & opportunities for your business to outsmart your competition. Enabling and organizing all needed for data driven decision-making & learning. We transform you to predictive marketing.
Creative Data Agency SilverLabs promotes, supports and builds a privacy safe data eco-system.
GETTING DATA READY FOR AI
CREATIVE DATA SOLUTIONS

DIY MMM
Silverlabs bridges data and marketing teams. By training the teams to perform attribution modeling yourself you will be less dependent on external suppliers. No more black boxes and over-promising. Our code is your code. We deliver a full program including media training, data collection, hypothesis workshops, marketing mix modeling course, Python code sets and scenario planning tooling. If you want to know the ROI of your media spendings, want to master this yourself and want to learn by experimentation: we are here! Read more.

AI & ML Solutions
What can AI and Machine Learning mean for you? What applications are possible, and what value do they represent? SilverLabs assists in discovering the right data, partners, and knowledge to intelligently navigate and leverage data. Uncover the potential of AI and Machine Learning with SilverLabs, ensuring you find the optimal solutions for smarter data management. Read more.

Measurement & Analytics
Much research is still based on surveys. However, what people say is often not reflective of their actual behavior. Hence, implicit data can be more valuable. SilverLabs customizes closed-loop methodologies in collaboration with top-notch partners in the fields of research, data sciences, and technology. We recognize the importance of implicit data, ensuring our tailored approaches provide a deeper understanding and more accurate insights into human behavior. Partner with SilverLabs to unlock the true potential of implicit data for comprehensive and impactful results. Read more.

App Development
Whether it’s smart, pragmatic CRM solutions, recommendation engines to make webshops more competitive, fast scraping techniques to analyze competitor prices daily, or automated models to calculate the real-time impact of campaigns… SilverLabs assists and builds. From functional design to realization, we are your partner in bringing innovative solutions to life. Trust SilverLabs to deliver expertise and support across the entire spectrum, ensuring your projects thrive from concept to implementation.

Unique Partnerships
SilverLabs collaborates with the finest entities in the market. After all, you can’t do everything alone! This includes not only businesses and startups but also universities, journalists, philosophers, NGOs, artists, recruiters, research agencies, neuroscientists, consultancies, and industry organizations. By joining forces with a diverse range of partners, SilverLabs ensures a holistic approach to innovation, drawing on expertise from various fields to deliver comprehensive solutions tailored to your needs.

Great Data Design
Data is often presented in dull charts, which does a disservice to the content and diminishes its impact. Without context, a large figure, for instance, may lack meaning. Many individuals disengage when faced with numerous numbers and charts… Data needs to be designed! SilverLabs transforms data into a dynamic and pragmatic masterpiece, ensuring that information is not only visually appealing but also effectively conveys its significance. Let SilverLabs turn your data into a compelling and impactful visual narrative.
Recente berichten
Communicatiewetenschap over: personalisatie
Personalisatie is overal, maar voelt het altijd relevant? Niet alle personalisatie is gelijk, en in een overvolle digitale advertentiemarkt is het cruciaal om te begrijpen welke aanpak de consument positief stemt en welke niet. Een diepgaande studie van Baek & Kim (2022) onthult welke vormen van digitale advertentiepersonalisatie de voorkeur genieten van consumenten en waarom.…
YouTube kijkgedrag in Nederland: impliciete data analyse
Nederlanders brengen steeds meer tijd door op YouTube, dat voor velen hét favoriete platform is voor video’s, informatie en entertainment. Toch laat het eerste onderzoek met echte kijkdata in Nederland, uitgevoerd door Channel Factory en SilverLabs, zien dat wat mensen denken dat ze kijken vaak iets heel anders is dan wat de data laten zien.…
De weg naar ‘Data Driven Decision Making’: een experimentele cultuur & toegankelijke data
In mijn werk ben ik veel bezig met ‘data driven decision making’. Sterker nog, mijn bedrijf SilverLabs helpt besluitvorming processen meer data gedreven en rationeel te maken. Door de relevante informatie op een rij te hebben rondom een onderwerp of dilemma worden discussies en besluiten sneller, beter, effectiever en efficiënter gevoerd en genomen. In een…

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