Much research is still based on questionnaires. However, what people say is often not reflective of their actual behavior. Hence, implicit data is more valuable. How do people move (GPS data)? What do they purchase (transaction data), when and in which stores do they make these purchases? What do they enjoy (viewing behavior), and which advertisements have they seen? What is the impact of campaigns on revenue? How can this be best measured? SilverLabs develops customized closed-loop methodologies in collaboration with top-notch partners in research, data sciences, and data entities. Subsequently, this methodology can be implemented and automated. SilverLabs creates an ecosystem where self-action, experimentation, and learning are central for advertisers. We process, unlock, and redefine data sources in a GDPR-compliant manner, helping set up a tech platform that is future-proof.
‘SilverLabs helps turning our data into a proper businesscase integrated in media tech workflows’
Data broker
SilverLabs 