“CREATING VALUE FROM DATA PROPOSITIONS SPANS MULTIPLE DISCIPLINES. THE ART LIES IN BRINGING THEM TOGETHER”
Menno van der Steen has a knack for commercializing data propositions, product development, and ‘getting things done’. As the Chief Data & Tech Officer at IPG Mediabrands, he led his Marketing Sciences team to win several awards for applying Data Sciences, AI, and machine learning in media. He has worked with clients such as Jumbo, NCOI, De Volksbank, BMW, Dienst Publieke Communicatie (government), Staatsloterij, WarChild, Coca-Cola, Hans Anders, Schiphol, Microsoft, PLUS, Google, DPG, Praxis, RTL, Spotify, NPO and many others. Forging valuable partnerships with complementary teams and a focus on efficiency & ROI is central to his approach.
SilverLabs 